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Oleh Benn

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The numbers make it clear -- the social media giant is having no trouble getting businesses to buy ads. Lower engagement and ROI on mobile not meeting expectations have caused Google to cut back on CPCs, so how is Facebook continually succeeding in the In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms The next time you see an article about a company or product, consider this: it’s possible the author heard about it through a facebook ad. Marketers, public relations companies and advertising agencies are increasingly using social media to carefully Hence, ad networks like AdWords and Facebook have introduced financial incentives to entice advertisers to make better and more clickable ads. If you want to lower your cost per click, you need to increase the quality and click-through rate of your ads. According to a recent report, Facebook (NASDAQ:FB) is killing Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google on the digital display-ad front. The social network's display revenue was up some 40% compared with the prior year, according to the report from Related: Facebook Wants to Make it Easier to Buy Through Its App For example, an ad from Munchery to "Order now, eat later" has a shop now button on the lower right. Clicking it takes the user to an app install page, not to a Facebook transaction. .

But when you get down to it, facebook ads do work -- only if you follow certain best practices for reaching your target audience. In my experience, they’re cheaper and more effective than most other forms of advertising, including the popular Adwords. A facebook ad led to a robbery for one couple who wanted to sell an iPhone, and police are warning residents to be on guard. Kayla Daniels and Dontonio Edwards told police they arranged to meet a man who answered their ad on Facebook about an iPhone they Robert Kay, a seasoned creative agency practitioner who over three decades in advertising with the likes of Saatchi & Saatchi London, Batey Ads in Singapore, The Campaign Palace in Australia and latterly Leo Burnett Kuala Lumpur, is eight weeks into his If you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In fact, it wasn’t until early 2014 that you could target someone in Facebook based on professional attributes, such .